For the NYCxDESIGN xSouvenir Exhibition 2025, Interwoven Design Group presented the NYC Souvenir Pop-Up Postcard, a playful keepsake that transforms from a flat card into a three-dimensional cityscape. This Pop-Up Postcard design captures the vibrant magic of New York City, where iconic architecture rises alongside historic landmarks like the Empire State Building and United Nations Headquarters. Each postcard unfolds or folds moments of wonder in the hands of the recipient, serving as a love letter to the city.

New York City’s dynamic skyline and movement inspire this interactive piece, inviting both visitors and lifelong New Yorkers to see the city from a fresh perspective. Based in New York City, our multidisciplinary studio merges technology, material science, soft goods, and human experience to bring structure to life in imaginative and tactile ways, creating designs that bridge innovation and everyday human interaction. The pop-up format creates a moment of interaction, transforming an everyday object into a surprising and joyful experience that resonates emotionally.

This NYC Souvenir Pop-Up Postcard project continues our exploration of storytelling through design, celebrating the souvenir as a vessel for shared memory, emotion, and place. With a simple folding and unfolding motion, the card becomes a miniature city in your hands, capturing the essence of a metropolis that is constantly evolving yet deeply rooted in identity. It connects people from sender to recipient to the city’s unique spirit in a playful and tangible way, sparking curiosity and joy with every pop-up folding experience. It is a small object with big meaning, grounded in curiosity, play, and our love for the city we call home.

If you’re interested in collaborating with Interwoven Design Group or bringing your own creative vision to life, contact us to explore partnership opportunities.