research + insights

Understand People. Discover Opportunity. Design with Purpose.

At Interwoven Design Group, research is more than data collection—it’s a disciplined process of uncovering human needs, behaviors, and motivations. Our insights guide every stage of product development with clarity and intention, drawing from a broad toolkit that includes competitor benchmarking, market and product pain point analysis, opportunity mapping, patent landscape reviews, and materials research.

Deep Human Understanding

We go beyond what people say to uncover what they truly need. Through ethnographic research, in-context observation, and behavioral analysis, we reveal the subtle behaviors, motivations, and cultural influences that shape how users engage with products.

Translating Insight Into Strategy

Insights are only useful if they lead somewhere. We synthesize research into clear frameworks—like journey maps, personas, and opportunity models—that align teams, identify innovation paths, and inform every decision from concept to launch.

Cross-Disciplinary Expertise

Our research isn’t siloed. It blends seamlessly with industrial design, engineering, and human factors to ensure that every finding is actionable, technically grounded, and ready to drive real-world results—whether you’re building from scratch or refining a legacy product.

Actionable Insight from Design Experts

Many research firms deliver data. Fewer translate that data into meaningful, actionable insight. At Interwoven, our strength lies in bridging human-centered research with cross-functional product development. We combine behavioral research, human factors, and deep domain expertise to turn research into strategy—and strategy into results.

Whether you’re exploring new opportunities or testing fine-tuned concepts, we shape research programs that balance rigor with real-world application.

We help you: